Writing: Quality Control Standards

Project requirements

• Does the document match the client’s instructions?

• Does the project follow the client’s script to the letter?

• Did the piece meet the purpose of the client?

If applicable:

• Were the provided assets utilized in the document?

• Are the assets appropriate for the text’s topic and client’s brief?

• Are the assets contributing to the text?

• Are the assets properly referenced within the text to provide purpose?

Technical requirements

• Does the document match the required number of words?

• Does the project contain the specified language in the project brief?

• Did the writer use the right kind of voice as required by the client?

• Is the tone of writing in accordance with the client’s instructions?

• Were the additional instructions adhered to?

Grammatical requirements

• Is the text free of grammar and spelling mistakes?

• Is the punctuation consistent throughout the piece?

• Is the syntax of the sentences and paragraphs in check?

• Are tenses correctly used throughout the piece?

• Did the writer use the best words or phrasing in conveying the intended message or purpose?

• Are the punctuation, spelling, and grammar used according to the language and region chosen by the client?

If applicable:

• Do the name of products or brands reflect correctly in the piece?

Keyword requirements

• Are all the required keywords and keyword phrases present?

• Are the keywords evenly and effectively distributed throughout the project?

• Has the writer organically placed the keyword phrases?

• Is the distribution of keywords more than 2.5% in the document?

If applicable:

• Did the writer utilize synonyms of the keywords phrases?

• Do some keywords contain a hyperlink to other content of the same brand?

Clarity

• Are the sentences clear, concise, and understandable?

• Are headings and subheadings clear?

• Are headings and subheadings providing structure to the text?

• Is the tone of the piece consistent throughout the whole piece?

• Is the tone appropriate as per the client’s brief?

If applicable:

• Is the call to action well introduced within the text?

• Does the text structure lead to the call to action?

• Is the call to action clear?

• Are the steps and/or links necessary for the action properly introduced or detailed?

Errors

• Are there any editing issues at hand?

• Is there a presence for misused or misplaced words?