Design: Quality Control Standards

The Quality Control team has a set of questions they ask when reviewing any deliverable submitted to the platform. Keeping them in mind when producing your deliverable will help avoid revision requests and rejections. 

The revision process breaks down the deliverables by element, ensuring every aspect is reviewed. These are the questions asked for each element:

Project requirements

• Does the piece match the purpose selected by the client?

• Does the piece follow the instructions provided in the remarks section?

• Does the piece follow the script provided by the client?

• Does the piece include the assets provided by the client?

Technical requirements

• Did the designer provide the source files?

• Are the source files organized?

• Are the files, layers, and assets clearly labeled?

• Are the files, layers, and assets intuitively grouped?

• Are the files, layers, and assets easily navigable?

• Did the designer provide a friendly format preview of the deliverables?

• Are the dimensions compliant with the client’s request?

If applicable:

• Are the illustrations editable?

• Are the vectors editable?

• Did the designer provide the vectors in Ai. files?

• Did the designer provide the logos in Ai. files?

• Did the designer name the files according to the client’s instructions?

• Exclusive to web pages: did the designer provide indd. or fig. files?

• Exclusive to motion graphics with no assets: was the storyboard delivered?

If the deliverable is meant for printing:

• Did the designer use CMYK?

• Is the file designed for printing?

• Is the formatting consistent?

• Is the formatting PDF?

• Is the file size reasonable and not too large?

Color scheme

• Is the color concept easily understandable?

• Does the color palette match the client’s brief?

• Are the colors well-balanced and appropriately saturated?

• Are there any color that are difficult to see?

• If applicable: is the color usage aligned with the client’s brand?

• If applicable: did the designer use RGB?

Typography

• Is the typography chosen easy to read and understand?

• Is the typography well contrasted?

• Is the typography consistent?

• If there is more than one typography: do they follow a visual hierarchy?

• Are the text lines placed hierarchically correct?

• Is the typography chosen aligned with the client’s brand/concept?

• Is the typography’s name and/or file provided for the client?

Important: ideally, the minimal font size used should be 12pt.

Text

• Does the text in the design match the script perfectly?

• Are there any misspellings?

• Are there any grammar issues?

• Is the text properly aligned and consistent?

• Are there any areas in which the text alignment appears off?

Clarity

• Does the design match the client's references?

• Does the design maintain a correct and constant hierarchy?

• Are the design elements aligned properly?

• Is the spacing consistent and appropriate?

• Are the images used high quality?

• Do the images have enough space in the design?

• Is the client's logo/brand well presented in the design?

• If applicable: is the call to action clear?

• If applicable: is the call to action the focus of the piece?

Message

• Are the design elements arranged and organized as to convey the message clearly?

• Is the message clear throughout the entire piece?

• Is the message concise?

• Is the message consistent with the client’s brand and brief?

Errors

• Are there any elements that haven't been properly cropped leaving sharp/white borders around them?

• Is the background filling the artboard completely?

• Are there any pixelated items?

• Is the design compatible with the intended platform/format?

• Is the design free of technical issues?