English - UX Writing – Bunny Studio Help Center

UX Writing Test Proposal

Purpose: UX Audit and Improvement

Number of words: 300

First-Person/Singular

Important notes:

This article will not be published or distributed outside the Bunny Studio Writing website.
If accepted, it will only be used as a "sample article" on your Bunny Studio writer profile page.
You will not be paid for this project as it is a part of our application process.

Section	Description
Company Overview	We are Bunny Studio. We connect professionals and clients, from all over the world, around creative projects. All this, with excellent turnaround times and very competitive prices. We started in 2012 as Bunny Inc., a company focused on voiceover projects (VoiceBunny). 8 years later, we are reaching new horizons, including new services and categories such as: design, translation, writing, video and audio edition, and transcription.
Problem Statement	Optimizing content for conversion and reuse Our landing page for talents aims to inform new applicants about how we work and what they can expect, once they get admitted as Bunny talents. Currently, the content is about Voice pros only. And our goal is to optimize the storytelling and structure of the information so that we can use it as a base point when creating other categories landing pages. A new visitor to the page should be able to: Get a clear idea of how the service works. Understand our fulfillment types: Booking: Our client can select a Pro from our Search feature, or directly with their public ID. Contest: The system invites 3 to 6 pros to submit their proposals, and the client will choose a winner to complete the whole deliverable. Speedy: The system will invite pros, the first one to accept will take on the project and deliver a finalized product, ready for the client. Understand the application process and feel encouraged to move on with it.
Users and Audience	About our users We service independent workers and freelancers, who want to expand their work possibilities. Why do they choose us? We help talents to work focused. We give them outstanding administrative support so they can focus on what they do best. That way, we can guarantee unmatchable quality and quick turnarounds for our clients.
Process	Your mission Optimize the content of the landing page, so that it: Tell a better product story, in terms of clarity, usefulness, and conversion. Uses a well-defined content structure that can be reused to build similar pages for different service categories.
Outcome	What we expect from you Present your work in a concise presentation, including: Your analysis of the current content on the page. Your suggested content structure. A content prototype to tell the story.