WritingBunny: Quality Control Overview
The mission of the Quality Control team is to guarantee the best quality deliverables to our clients. It is our job to provide top quality deliverables promptly. Quality control check-points throughout the process ensure that we can do this.
Four Quality Control Check-Points:
1. The Application
When you apply to be a writer for WritingBunny (WB), we ask you to craft your deliverable as if you were writing for an actual WB project. We do this because it allows us to ascertain whether you can understand and follow a client's brief and produce a deliverable that meets all the requirements, including the deadline. You are given three opportunities to submit an application, so if you get rejected first time round, you can try again.
Many applicants balk at the word count we prescribe (which can vary according to the project the applicants are given). They insist that samples of their work should be enough to prove the quality of their writing. The application process, however, is about more than just being able to write; it's about whether an applicant can write for the platform. Topics are carefully chosen to reflect the kind of project requests we receive every day.
2. Project Review
Before an actual commercial project is posted and invitations sent out to our writers, WritingBunny's QC team reviews the project to make sure that it's complete and that instructions are clear. The team ensures that links provided by the client work and that any attachments the client mentions in the brief are provided. We also review the attachments and check that they are correct. (If you as a writer ever have questions or concerns about anything in a brief, it's crucial you contact the production management team right away; we're always ready and willing to help!)
3. Deliverable Review
Once we receive your deliverable, the QC team takes a look to make sure you followed the brief. It's quite common for new writers to overlook aspects of the brief—which is why it is so important to read it carefully and include everything it asks for. The brief creates an expectation; a deliverable that doesn't meet that expectation will be rejected, even if it is well written. Before finally submitting your deliverable, double-check you didn't miss anything (voice, word count, content, tone, structure, keywords, and links).
As far as WritingBunny is concerned, there are two client relationships involved in the process: (1) The people creating project briefs and receiving your deliverables are WritingBunny's clients, and (2) WB is the writer's client. If the QC team approves your submission as a writer, you will be paid for your work whether the client ultimately accepts it or not.
Missing one or more keywords is a common error that will cause a client to reject your work because search engine optimization(SEO) is so important in today's online environment. Falling short of the minimum word count will also result in the client rejecting your work. Be careful, though, not to hurt the quality of your work by adding 'fluff' to reach the desired word count. Writers often try to add superfluous adjectives to bolster their word count. Be concise and accurate in your work.
The Quality Control team also checks for plagiarism as well as syntax, grammar, punctuation, capitalization, spelling and formatting mistakes. While we do provide a bit of a leeway for the odd spelling mistake or grammar oversight, it's not hard to tell if you proofread your work before sending it to us. We understand that it's sometimes tempting not to proofread when the deadline is fast approaching, but it's an important step.
Grammarly and Hemmingway are both valuable tools for catching some technical errors, but you should not rely on them too heavily. They often miss technical issues as well as figures of speech like idioms. It follows by implication that your writing style is likely to be influenced by where you live. There are words and expressions that are used in your area but aren't familiar to people living somewhere else. Some of our clients are very particular about things like idioms, some even going so far as to ask that only writers from a particular region be offered their particular project. Be aware of the choices you make!
Tone is another important aspect of the brief. The mood sliders are there to give you an indication of a client's thinking. You need to take notice of them, but they are rarely a prescription unless they are pushed way over to the left or right. Use them as guides; they are simply meant to be an indication of seriousness or humor, or whether your writing should be objective or opinionated, and so on.
You should also check for readability. Does what you have written engage the reader? Is it compelling from the very first sentence? Is it easy to read? Is it concise?
4. Rejection Review
WritingBunny reviews rejections every week to find out what went wrong with those projects. We sometimes find that a rejection wasn't due to any failure on your part as a writer. In these cases, we'll probably remove a rejection from your stats.
If you have any questions about your work, please make use of use the WritingBunny community. We want an interactive community, so our writers don't feel they're functioning in a void. We're all in this together, and by participating in the community, you'll never feel alone! The community is also where other writers, as well as WB team members, can give you advice on how to improve your writing skills. You can access the community through the link at the bottom of your dashboard page.
The QC team also tries to provide comprehensive feedback when asking for a revision. Use that feedback also to improve the quality of your future work.
Q&A
Question: How do contests work? What length of content is required?
Answer: A contest is a proposal. You should cover what you're writing, why you are writing it, why you are taking a particular angle, and provide an example of an opening paragraph. Be precise and concise. An outline and a synopsis are recommended.
You'll only be expected to write the full article if the client chooses your proposal as the winner. You'll be notified accordingly, and given word count and deadline. Please feel free to ask any other questions about contests in the community!
If you have the time, please do watch the full webinar on YouTube, and let us know what you thought in the Comments section. Don't forget to like and share!
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Thank you, Angela. I have a question about SEO and keywords. Up to now, I've always used the requested keywords once or twice in an article, but in a recent revision request, the client asked me to achieve a higher density--to use the keywords more frequently in the article. It was a long article, so I guess I see the point of being more repetitive, but can you comment on how to achieve optimal keyword density to maximize SEO? (my keyword being "optimal")
Hello, Jennifer! Interestingly, it's a perilous tightrope walk, SEO. If you search for that very thing, you're likely to find plenty of posts about it. Too few keywords, and there's no impact, too many, and Google's algorithms think you're gorging and penalise you. As far as I know, there are even sites that let you check your keyword density, so I would invest a little time in doing some homework. You'll find it of considerable benefit. As a writer, it's a good thing to be on top of; clients will keep coming back. The trouble is there's no hard and fast rule and the needs of clients can differ widely.
Hi, Jennifer! The optimal keyword density is between 0.5% and 0.8% of all the words in the article, not counting the title. Lower than that, Google won't pick them up. So, for a 2000-word article, the 0.5% is 10, so you need to make sure the keyword is used at least 10 times. If you have several (more than 5) keywords to optimize and no telling of which ones are "more" important (although the clients usually state it in the brief), you can check Google Trends and see which of those keywords have the highest search counts.