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WritingBunny: Quality Control Overview

  • Jennifer J. Stewart #1117257608
      2

    Thank you, Angela. I have a question about SEO and keywords. Up to now, I've always used the requested keywords once or twice in an article, but in a recent revision request, the client asked me to achieve a higher density--to use the keywords more frequently in the article. It was a long article, so I guess I see the point of being more repetitive, but can you comment on how to achieve optimal keyword density to maximize SEO? (my keyword being "optimal")

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  • Carel F. Cronje #4597167478
      0

    Hello, Jennifer! Interestingly, it's a perilous tightrope walk, SEO. If you search for that very thing, you're likely to find plenty of posts about it. Too few keywords, and there's no impact, too many, and Google's algorithms think you're gorging and penalise you. As far as I know, there are even sites that let you check your keyword density, so I would invest a little time in doing some homework. You'll find it of considerable benefit. As a writer, it's a good thing to be on top of; clients will keep coming back. The trouble is there's no hard and fast rule and the needs of clients can differ widely.

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  • Laura Varón #1143526710
      0

    Hi, Jennifer! The optimal keyword density is between 0.5% and 0.8% of all the words in the article, not counting the title. Lower than that, Google won't pick them up. So, for a 2000-word article, the 0.5% is 10, so you need to make sure the keyword is used at least 10 times. If you have several (more than 5) keywords to optimize and no telling of which ones are "more" important (although the clients usually state it in the brief), you can check Google Trends and see which of those keywords have the highest search counts.

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