Rejection as doesn't sound like an Apple Advert
I have just had another audition rejected based on it not sounding like an apple advert. There was no link to an ad? Having googled apple ad's on you tube, there are hundreds of them! There isn't really a generic style, or tone so how it can be rejected for this reason is really irritating! I also had a spate of auditions being rejected, as they don't sound like the sample. In all cases, the job stated they wanted a similar feel to the sample NOT a direct copy. To further my irritation, these jobs looking for a British voiceover, then had 3 auditions from people pretenting to do the accent unsuccesfully! I know it's hard to tell, I couldn't identify a genuine US accent, but it is really frustrating. This was my final shot at a speedy or casting as it's no longer worth the time to do them. I have successfully completed an awful lot of jobs for voicebunny until the last month, and since then everything I do is rejected for tenuous reasons. I am not sure what has changed, but it's not worth the time anymore. Totally fed up!!
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I know the rejections are frustrating, but we can only send reads that we are certain the client will not reject, otherwise, we end up losing money on the project. If you'd like to post the read in question here, I'd be happy to give it a listen and provide my feedback.
I answered the "Apple" ad question in another thread. Here is my response:
When a client asks for something that sounds like an "Apple" ad, it's not a reference to one particular ad, but the tone. Apple ads are very laid back, casual. The voice is very relaxed, no hint of sounding strained or "announcery." Usually, the voice is hip and cool sounding, but inspirational and awe-inspiring. It's extremely difficult to nail this kind of read (I'm not great at them myself) because it can still come off as fake and pretentious.
Here's an apple ad voiced by a female: https://www.youtube.com/watch?v=o5WYvFOMtAA
Here's the one I think of: https://www.youtube.com/watch?v=FglqN1jd1tM
It doesn't sound like a voice actor at all. It's genuine. THAT's what the client wants.