What is "the Apple ad"?
I've seen several jobs where the client asks for "hip and cool like the apple ad" without providing any links to the apple ad. These jobs then collect multiple VB QA rejections saying "doesn't sound like the apple ad".
So...what is this gold-standard apple ad that we should strive for? I remember the two guy (PC vs mac) ads...but it's hard to convert that to a one-woman audio ad. What is the QA team using to evaluate appleness, please? -- Cat
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When a client asks for something that sounds like an "Apple" ad, it's not a reference to one particular ad, but the tone. Apple ads are very laid back, casual. The voice is very relaxed, no hint of sounding strained or "announcery." Usually, the voice is hip and cool sounding, but inspirational and awe-inspiring. It's extremely difficult to nail this kind of read (I'm not great at them myself) because it can still come off as fake and pretentious.
Here's an apple ad voiced by a female: https://www.youtube.com/watch?v=o5WYvFOMtAA
Here's the one I think of: https://www.youtube.com/watch?v=FglqN1jd1tM
It doesn't sound like a voice actor at all. It's genuine. THAT's what the client wants.